Pay Per Click Management

Pay Per Click (PPC) advertising for lawyers is one of the most effective ways to drive targeted traffic to a site and increase the number of conversions and social media followers. Marketing and Law takes a holistic approach in managing all PPC campaigns. We evaluate and audit existing data from Search Engine and Social Media marketing efforts and determine the most fundamental and cost efficient way to receive targeted clicks and at the lowest cost per click.

Search Engine Marketing

Through Google Adwords and Microsoft Ad Network, Marketing and Law will manage all existing campaigns to ensure all clicks are targeted and that each clicks is being spent wisely.  By leveraging our proprietary software and assigning a dedicated account manager to all campaigns, Marketing and Law will strategize various options to bring in clicks and optimize clicks as they come in.  We understand the importance of continuously making tweaks to the campaign, therefore, your dedicated manager will begin testing new ads and keywords within all the campaigns in order to perform split (A-B) testing.  

Social Media Marketing

Utilizing social media sites such as Facebook, Twitter, and Linkedin can be an effective way to drive in traffic at a significantly lower cost per click than Search Engine Marketing.  Facebook, which has surpassed Google as the most visited site in the US is a great tool to target your ideal profile client and/or demographics, likes, and interests.  Marketing and Law professionally manages all social media advertising campaigns for law firms and lawyer.  Our PPC managers begin by learning more about your client base and demographics.  After the research and analysis phases, our PPC account managers will begin the campaign build out process and create all ad copy and images.